PUSH LIVE announces hire of former Boiler Room Head of Live Production, Larry Gale, as Head of Production Network

Gale to spearhead the growth of the PUSH LIVE global production network and lead product innovation

Today we announced the hiring of Larry Gale as our Head of Production Network. Gale joins from Boiler Room, the pioneering underground music culture platform, where as Head of Live Production he used PUSH LIVE to build their platform agnostic broadcast solution, creating and producing world-class live events in partnership with some of the world’s biggest brands.

As part of his new role, Gale is leading the development of a global network of broadcast producers, training and upskilling live production talent to use the PUSH LIVE streaming console and harness the full power of its capabilities. In doing so, PUSH LIVE is taking a lead in helping the live entertainment industry develop the skills it needs to thrive in a future of hybrid performances.

Gale will also lead product innovation, working alongside artists, producers and the PUSH LIVE development team to identify, model and implement new functions, empowering content owners and creators to maximise the potential of each and every live moment.

“There is no better live streaming partner than PUSH LIVE,” said Gale. “During my time at Boiler Room I relied on PUSH LIVE to power so many of our global events. I’ve always been extremely impressed with the technology and the team who are loved by the music industry, both in the UK and the US, and when the opportunity came to join, I didn’t hesitate.”

Larry is also working with PUSH LIVE’s clients to create engaging live moments that maximise both audience size and engagement.

“Having worked in live production for the past fifteen years, I am relishing the opportunity to continue working alongside artists and content creators to continue to push the boundaries of live content,” said Gale, adding, “Innovation in the live streaming sector is now more important than ever for the live entertainment economy and will be critical to maximising the value of every live moment, even once social distancing restrictions are lifted. I’m incredibly excited to be part of this process and look forward to working with the PUSH LIVE team, content owners and content creators to make it a reality.”

Jonnie Coffin, Executive Director, Production and Operations, PUSH LIVE, said, “We’re really pleased to welcome Larry to the PUSH LIVE team. He brings unmatched ‘on-the-ground’ knowledge of our technology and years of experience building and managing a global production network, both of which will be greatly beneficial for both our clients and our team.”


This weekend PUSH LIVE is powering the Digital Mirage Friendsgiving 2-day virtual festival. Jump online at to join in. All the proceeds from the event go to NIVA’s Save Our Stages Emergency Relief Fund via PLUS1 and performing artists. Some of the acts performing include Nina Las Vegas, Louis The Child and Tiesto, just to name a few. It’s a brilliant line-up and we couldn’t think of a better way to spend a socially distanced Thanksgiving weekend.

New Unlimited Live Streaming Technology Ensures the Show Will Go On

Today we announced the launch of PUSH LIVE UNLIMITED, a groundbreaking technology empowering artists, rights holders and brands to simultaneously stream customized live content to an unlimited number of digital destinations including Facebook, YouTube, Twitch, TikTok and Twitter, as well as nearly every other live streaming platform. This technology gives live content creators and owners greater control of their content, optimizing their audience, engagement and interactions, opening up exciting new prospects for the live industry.

Major festivals, such as Insomniac’s EDC Mexico, have leveraged the PUSH LIVE UNLIMITED platform to increase its digital audience by over 300%, distributing the three-day multi-stage festival to 87 curated live streams across artist and partner channels. Brands including Xbox, Warner Music and supporters of social movements such as Black Lives Matter have also partnered with PUSH to share live content with targeted audiences.

The new cloud-based technology empowers the embattled live entertainment industry to engage larger audiences and develop new forms of revenue via digital distribution. An unlimited number of customized streams means content owners can reach their audience in a more personal and meaningful way by transforming a single live event into a personalised experience for each chosen channel, with bespoke content, languages, graphics and sponsorships, which can be intelligently targeted to specific audiences.

In the last three months PUSH LIVE UNLIMITED has worked with key partners to power:
• Over 1000 customised live streams shared across the globe, with hundreds of targeted geographic streams to 15 separate countries
• Empowered artists and rights holders to reach over 500 million digital audience members

Phil Tucker, Founder and Chief Innovation Officer, PUSH, said, “With the live entertainment industry losing vast revenues, paralysed by the uncertainty of how and when it will recover, we’ve created a solution that ensures the show will always go on. Our technology empowers a new world of co-hosted content, engaging audiences via the channels they know and trust, with streams that are customised to their taste, behaviour and demographic. This new approach is redefining the value of the live moment for the entertainment industry.”

PUSH LIVE UNLIMITED democratises the distribution of live entertainment, delivering unlimited co-hosted and simulcast streams, generating super-scaled live audiences and spawning new forms of digital live revenues. It is platform agnostic and has the power to deliver customized content across all digital platforms, giving content owners the power to optimise audience reach, engagement, and monetisation in the live moment. This is not possible through existing linear broadcast methods or other online distribution technologies.

PUSH technology operates in-the-cloud, making it possible to manage and distribute huge scale live streamed events from a single laptop, operated remotely, from anywhere on the planet. This versatility allows live production teams to partner with any content creator to deliver a world leading live experience, at the fraction of the cost of traditional on-the-ground solutions.

The ability to distribute an unlimited number of customized streams means content owners can reach new audiences through simultaneously casting multiple streams and co-hosting on relevant partner channels and platforms. Used in conjunction with PUSH’s unique data products, content owners can take control of their audience distribution and optimization to maximize engagement on a global scale.
PUSH LIVE UNLIMITED is a scalable solution available to every artist, rights holder, brand or sponsor looking for an innovative audience engagement solution. From large, multi-act festivals, to at-home gigs, every single live performance will benefit from this new technology.