Unparalleled Trusted Entertainment
Designed with your audience in mind. Seamlessly build and monetise authentic, quality content moments.
RB18
ORACLE RED BULL RACING
Fan applications to co-host – 33,000+ (within first 48 hours)
Unique social channels participating – 6,400 (world-record)
Sign-ups to ‘The Paddock’ – up 180% vs. KPI target
Unique show versions broadcast – 65
Countries participating – 156
Media spend – £0!
CRM email – 28% open rate of (24.8% click through rate)
Social media stats:
5.77m live views with 121m live impressions
9.2m views (total views across campaign)
331m impressions (7-days post show)
Trending #1 on Twitter and YouTube
After a blistering 2021 F1 season, Oracle Red Bull Racing kick-started 2022 with a social media explosion. In a world-first digital activation we invited our fans to become our broadcasters, empowering them to customise and distribute our launch event on their own personal social channels, rewarding their loyalty and showcasing their connection with the team.
Every fan that took part contributed to the creative execution of the content on their channels, customising and choosing their own personalised output, including selecting which driver they wanted to focus on, what language best suited their audience and what level of technical F1 detail they wanted to hear.
Excited ORBR fans lapped up the idea, with over 33,000 applications to stream the content, resulting in 65 different versions, across 156 countries, in 4 languages.
The event was streamed to YouTube, TikTok, Twitch, Facebook, LinkedIn, Twitter and multiple digital destinations, as well as to traditional broadcast networks. And, we allowed every fan to be a host of our content, inviting them to give permission to stream the event on their channel at the prescribed moment.
UNITY 22
VIRGIN GALACTIC
Virgin Galactic needed to deliver maximum impact for their global livestream of Unity 22’s first fully-crewed flight.
Using our omniverse customisation engine, PUSH LIVE powered the entire global social live stream, having worked with Virgin to identify and customise 78 available global brand channels to take the stream. All streams were customised for each of the Virgin brand channels – per location, language and platform format.
Simply by creating an omniverse distribution – multiple instances for multiple audiences to tune in – we delivered 12 million people to the live event, engaging through the channels and platforms they trust, uniting the global Virgin brand audience.
EDC MEXICO
INSOMNIAC EVENTS
DELIVERING A RECORD 13 MILLION LIVE DIGITAL VIEWERS FOR THE WORLD'S LEADING EDM FESTIVAL BRAND
Together, PUSH and EDC built a global digital co-streaming solution that outstripped any other, transforming the experience across the five festival stages into 87 curated live streams, served through the world’s most popular social networks, including, for the first time ever, TikTok.
Instantaneous VOD delivery
Near instant delivery of sets to artists and their managers. Rather than waiting days for edited sets, they received copies mere minutes after they were off stage, allowing them to review and publish to their own channels.
Reduced on-the-ground costs
PUSH saved EDC up to 50% in its live distribution costs, meaning they can could do much more for much less.
Adding value for sponsors
EDC’s leading sponsor Dos Equis shared customised live content with its own audience in real time from the event.
BALLANTINES - TRUE MUSIC CAMPAIGN
BOILER ROOM
