Insights

Just 4 things: Sport @ SPORTEL Monaco

Sport brings the world to a standstill. A tribal experience, fuelling lifelong passion and fanaticism. From the Olympics to the World Cup, sport continues to bring people together to support a common cause. The heartbeat of clubs, sporting bodies, events, fans are the DNA of sport – supporting their teams through the bad times and the good.

At PUSH we do things differently. Fans are our creative muse and are at the centre of our digital strategy. We help brands better understand their digital audience, driving loyalty and delivering insights to optimise content performance. Our approach to growing halo audiences to impact core audiences through data insights, creative strategy, and connection plans across social and owned platforms is already making an impact.

As the best and brightest in the sporting industry descend upon SPORTEL Monaco, we’ve identified the big future movements set to reshape the sporting landscape:

  • Supply and Demand.

Rights holders, clubs and organisations will always have a finite amount of assets to commercialise. To grow and scale, rights holders need to maximise the assets they currently have, to increase their earning potential. Through intelligent digital strategy, access to one hour of talent can be transformed into 500 hours, and a global sponsorship can be transformed into hundreds of local activations, simply by customising the content for multiple markets, making the global asset feel relevant on the ground – where the marketing happens.

  • Esports hasn’t event arrived yet.

Marketeers need to take eSports seriously and begin to see it as a complementary asset to their traditional rights. Unlike traditional sports, esports audiences expect depth and variety in their channel options, gravitating towards the streamers they know and love to broadcast the content. As we look towards acquiring younger audiences, this model should serve as a forerunner to a ‘new media rights model’ where rights holders control distribution, not the channels.

  • Web 3.0, an era of digital evolution.

As the transition from Web 2.0 to Web 3.0, the importance of a fair and equitable value exchange between sports fans and rights holders will drive commercial success. Whether this is event-based NFT’s, in-person experiences or exclusive content, people’s digital selves are catching up with their real-world activity. For brands to engage with their fan bases successfully and consistently, they’ve got to understand and adapt to this changing digital behaviour.

  • Evolution of paid media

Out with the old and in with the new. Paid media will always play a role in the marketing mix, however it will play a less dominant role. Democratisation of branded content, empowering channel owners to take control and engage their audience, on their terms, will transform the way brands connect with customers. Organic and authentic engagement, massively reducing media costs whilst creating ‘social media explosions’ of content, will fill timelines and feeds.

After a look into the future, one certainty remains, ADVNCR and PUSH LIVE are at SPORTEL Monaco this week – in the Ravel Exhibition Hall, Stand C06. Stop by to say hi and talk about our audience-centric strategy, innovative digital campaigns and how we can drive new commercial revenue for you.

PUSH LIVE announces hire of former Boiler Room Head of Live Production, Larry Gale, as Head of Production Network

Gale to spearhead the growth of the PUSH LIVE global production network and lead product innovation

Today we announced the hiring of Larry Gale as our Head of Production Network. Gale joins from Boiler Room, the pioneering underground music culture platform, where as Head of Live Production he used PUSH LIVE to build their platform agnostic broadcast solution, creating and producing world-class live events in partnership with some of the world’s biggest brands.

As part of his new role, Gale is leading the development of a global network of broadcast producers, training and upskilling live production talent to use the PUSH LIVE streaming console and harness the full power of its capabilities. In doing so, PUSH LIVE is taking a lead in helping the live entertainment industry develop the skills it needs to thrive in a future of hybrid performances.

Gale will also lead product innovation, working alongside artists, producers and the PUSH LIVE development team to identify, model and implement new functions, empowering content owners and creators to maximise the potential of each and every live moment.

“There is no better live streaming partner than PUSH LIVE,” said Gale. “During my time at Boiler Room I relied on PUSH LIVE to power so many of our global events. I’ve always been extremely impressed with the technology and the team who are loved by the music industry, both in the UK and the US, and when the opportunity came to join, I didn’t hesitate.”

Larry is also working with PUSH LIVE’s clients to create engaging live moments that maximise both audience size and engagement.

“Having worked in live production for the past fifteen years, I am relishing the opportunity to continue working alongside artists and content creators to continue to push the boundaries of live content,” said Gale, adding, “Innovation in the live streaming sector is now more important than ever for the live entertainment economy and will be critical to maximising the value of every live moment, even once social distancing restrictions are lifted. I’m incredibly excited to be part of this process and look forward to working with the PUSH LIVE team, content owners and content creators to make it a reality.”

Jonnie Coffin, Executive Director, Production and Operations, PUSH LIVE, said, “We’re really pleased to welcome Larry to the PUSH LIVE team. He brings unmatched ‘on-the-ground’ knowledge of our technology and years of experience building and managing a global production network, both of which will be greatly beneficial for both our clients and our team.”