Technology

Just 4 things: Sport @ SPORTEL Monaco

Sport brings the world to a standstill. A tribal experience, fuelling lifelong passion and fanaticism. From the Olympics to the World Cup, sport continues to bring people together to support a common cause. The heartbeat of clubs, sporting bodies, events, fans are the DNA of sport – supporting their teams through the bad times and the good.

At PUSH we do things differently. Fans are our creative muse and are at the centre of our digital strategy. We help brands better understand their digital audience, driving loyalty and delivering insights to optimise content performance. Our approach to growing halo audiences to impact core audiences through data insights, creative strategy, and connection plans across social and owned platforms is already making an impact.

As the best and brightest in the sporting industry descend upon SPORTEL Monaco, we’ve identified the big future movements set to reshape the sporting landscape:

  • Supply and Demand.

Rights holders, clubs and organisations will always have a finite amount of assets to commercialise. To grow and scale, rights holders need to maximise the assets they currently have, to increase their earning potential. Through intelligent digital strategy, access to one hour of talent can be transformed into 500 hours, and a global sponsorship can be transformed into hundreds of local activations, simply by customising the content for multiple markets, making the global asset feel relevant on the ground – where the marketing happens.

  • Esports hasn’t event arrived yet.

Marketeers need to take eSports seriously and begin to see it as a complementary asset to their traditional rights. Unlike traditional sports, esports audiences expect depth and variety in their channel options, gravitating towards the streamers they know and love to broadcast the content. As we look towards acquiring younger audiences, this model should serve as a forerunner to a ‘new media rights model’ where rights holders control distribution, not the channels.

  • Web 3.0, an era of digital evolution.

As the transition from Web 2.0 to Web 3.0, the importance of a fair and equitable value exchange between sports fans and rights holders will drive commercial success. Whether this is event-based NFT’s, in-person experiences or exclusive content, people’s digital selves are catching up with their real-world activity. For brands to engage with their fan bases successfully and consistently, they’ve got to understand and adapt to this changing digital behaviour.

  • Evolution of paid media

Out with the old and in with the new. Paid media will always play a role in the marketing mix, however it will play a less dominant role. Democratisation of branded content, empowering channel owners to take control and engage their audience, on their terms, will transform the way brands connect with customers. Organic and authentic engagement, massively reducing media costs whilst creating ‘social media explosions’ of content, will fill timelines and feeds.

After a look into the future, one certainty remains, ADVNCR and PUSH LIVE are at SPORTEL Monaco this week – in the Ravel Exhibition Hall, Stand C06. Stop by to say hi and talk about our audience-centric strategy, innovative digital campaigns and how we can drive new commercial revenue for you.

New Unlimited Live Streaming Technology Ensures the Show Will Go On

Today we announced the launch of PUSH LIVE UNLIMITED, a groundbreaking technology empowering artists, rights holders and brands to simultaneously stream customized live content to an unlimited number of digital destinations including Facebook, YouTube, Twitch, TikTok and Twitter, as well as nearly every other live streaming platform. This technology gives live content creators and owners greater control of their content, optimizing their audience, engagement and interactions, opening up exciting new prospects for the live industry.

Major festivals, such as Insomniac’s EDC Mexico, have leveraged the PUSH LIVE UNLIMITED platform to increase its digital audience by over 300%, distributing the three-day multi-stage festival to 87 curated live streams across artist and partner channels. Brands including Xbox, Warner Music and supporters of social movements such as Black Lives Matter have also partnered with PUSH to share live content with targeted audiences.

The new cloud-based technology empowers the embattled live entertainment industry to engage larger audiences and develop new forms of revenue via digital distribution. An unlimited number of customized streams means content owners can reach their audience in a more personal and meaningful way by transforming a single live event into a personalised experience for each chosen channel, with bespoke content, languages, graphics and sponsorships, which can be intelligently targeted to specific audiences.

In the last three months PUSH LIVE UNLIMITED has worked with key partners to power:
• Over 1000 customised live streams shared across the globe, with hundreds of targeted geographic streams to 15 separate countries
• Empowered artists and rights holders to reach over 500 million digital audience members

Phil Tucker, Founder and Chief Innovation Officer, PUSH, said, “With the live entertainment industry losing vast revenues, paralysed by the uncertainty of how and when it will recover, we’ve created a solution that ensures the show will always go on. Our technology empowers a new world of co-hosted content, engaging audiences via the channels they know and trust, with streams that are customised to their taste, behaviour and demographic. This new approach is redefining the value of the live moment for the entertainment industry.”

PUSH LIVE UNLIMITED democratises the distribution of live entertainment, delivering unlimited co-hosted and simulcast streams, generating super-scaled live audiences and spawning new forms of digital live revenues. It is platform agnostic and has the power to deliver customized content across all digital platforms, giving content owners the power to optimise audience reach, engagement, and monetisation in the live moment. This is not possible through existing linear broadcast methods or other online distribution technologies.

PUSH technology operates in-the-cloud, making it possible to manage and distribute huge scale live streamed events from a single laptop, operated remotely, from anywhere on the planet. This versatility allows live production teams to partner with any content creator to deliver a world leading live experience, at the fraction of the cost of traditional on-the-ground solutions.

The ability to distribute an unlimited number of customized streams means content owners can reach new audiences through simultaneously casting multiple streams and co-hosting on relevant partner channels and platforms. Used in conjunction with PUSH’s unique data products, content owners can take control of their audience distribution and optimization to maximize engagement on a global scale.
PUSH LIVE UNLIMITED is a scalable solution available to every artist, rights holder, brand or sponsor looking for an innovative audience engagement solution. From large, multi-act festivals, to at-home gigs, every single live performance will benefit from this new technology.