• Joe Noone joins from Project N as Commercial Director of Gaming 
  • Former Head of Digital and Content at West Ham United, Koby Geddes, joins as Head of Creative Strategy
  • Harry Macey joins from Dizplai to head up the Sport & Entertainment Commercial team

02 November 2022, London – After a record-breaking 2022 delivering and distributing content for clients such as EA, Microsoft, Disney, Amazon Music and Red Bull Racing, PUSH today announces the hiring of Koby Geddes as Head of Creative Strategy, Harry Macey as Commercial Director Sport & Entertainment and Joe Noone as Commercial Director, Gaming.

An experienced content and digital marketeer, Koby joins PUSH from CSM Sport & Entertainment, where he held the position of Senior Content Director. Prior to his position at CSM Sport & Entertainment, Koby spent two years at Premier League football club West Ham United, heading up the Digital and Content team.

In his new role Koby will lead the agency’s creative output, working with clients to develop innovative digital campaigns powered by PUSH’s unique content distribution engine, drawing on his experience in branding and content to create customised moments for brands to share across unlimited channels to hyper-targeted audiences. 

Talking about his recent move, Head of Creative Strategy Koby Geddes said: “PUSH is changing the way brands and audiences interact, reinventing social content and audience engagement. I’m excited to bring additional experience to the team and help clients efficiently drive meaningful attention, retention, and connection-based campaigns to new and existing digital audiences.”

Harry Macey joins from cloud data-display platform Dizplai, where as Commercial Director he lead all global new business. Prior to this position, Macey spent over four years at Grabyo, rising to the position of Head of Sales EMEA, working with the likes of Sky Sports, Formula 1, Real Madrid, and the FA. 

“The focus on a full-service digital strategy, driving attention, retention and connection with audiences is market-leading and really sets PUSH apart,” said Harry Macey, Commercial Director. “Paired with a thorough audience design and live audience data, PUSH can help brands elevate their digital strategy and create a pure connection with fans worldwide.”

Already a trusted partner of the world’s leading gaming and entertainment brands, Joe Noone will work across both PUSH and its sister agency ADVNCR. Noone joins from gaming-focused creative agency Project N where he was Business Development Director, leading acquisition of all new business across video, editorial, social media and web development. 

Joe Noone, Commercial Director Gaming, commented: “ADVNCR’s award winning production team is already widely respected across the gaming industry, and PUSH is rapidly transforming the way brands connect with audiences, using the behaviours that the gaming world and its communities have pioneered. When paired together, we bring a true full-service offer, unique from any other agency.” 

Simon Smith-Wright, CEO, PUSH Live, said: “We’re delighted to bring three new fantastic additions to the team, who will be a driving force in the next phase of our company’s growth, changing the way brands effectively create, customise and distribute content to their fans.”

“Koby, Harry and Joe bring a range of expertise in marketing, branding and sales which will be crucial as we continue delivering on PUSH Live’s vision to execute innovative digital campaigns and drive new commercial revenue for our partners.” 

Nick Castaneda, Chief Commercial Officer, added: “As PUSH Live go from strength to strength, we’re continuing to build out an experienced commercial and creative team to excel the company’s growth. I look forward to seeing how Koby, Harry and Joe help take us to the next level in 2023.”