Every fan that took part contributed to the creative execution of the content on their channels, customising and choosing their own personalised output, including selecting which driver they wanted to focus on, what language best suited their audience and what level of technical F1 detail they wanted to hear.
Excited ORBR fans lapped up the idea, with over 33,000 applications to stream the content, resulting in 65 different versions, across 156 countries, in 4 languages.
The event was streamed to YouTube, TikTok, Twitch, Facebook, LinkedIn, Twitter and multiple digital destinations, as well as to traditional broadcast networks. And, we allowed every fan to be a host of our content, inviting them to give permission to stream the event on their channel at the prescribed moment.
We truly broke the mould with this fan-first season launch event – sparking a fan-powered social media explosion:
Social media stats: